How data bias is making being a woman more dangerous with Caroline Criado Perez

Image credit: Rachel Louise Brown

“A lot of these tech solutions are driven by algorithms that have been trained on data that is hopelessly male biased and is severely lacking when it comes to female data. And the result of that is that a whole load of tech solutions for all sorts of things just don’t work very well for women.”
– Caroline Criado Perez, Author of Invisible Women: Exposing Data Bias in a World Designed for Men

Caroline Criado Perez is a writer, journalist and feminist campaigner. She has written two books: Do It Like A Woman and Invisible Women. In her most recent book Invisible Women: Exposing Data Bias in a World Designed for Men she describes how very old data bias can affect women today. In this episode, Sheana learns about the different ways data bias is affecting women today, from trivial things such as phone size to not so trivial things such as seat belt safety. Caroline tells all this and more in this episode of Innovation For All Podcast. 

In this episode you will learn:

  • What is male default thinking?
  • What are the consequences of male default thinking?
  • What are the consequences in tech?
  • Why the market is so bad at providing for women?
  • What is low hanging fruit for those of us who want to make money?
  • A stove example of male default thinking.
  • What can entrepreneurs and consumers do about these issues?

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