Making Products Inclusive, the Google Way featuring Reena Jana


“There is mounting evidence that when you accelerate inclusion you accelerate growth and market opportunity.” — Reena Jana, Google’s Head of Product and Business Inclusion

How does Google make successful products when their users are infinitely diverse? Head of Product and Business Inclusion at Google, Reena Jana, shares in this episode the ways that this tech giant takes an inclusive approach to serve its users and be sensitive to different cultural norms. Reena shares how some of Google’s best products were modified and improved through inclusive design and research practices. She describes the innovative AI technology that Google is using to help with product inclusion and make the products better for everyone who uses them. She also shares with Sheana some of the challenges they’ve faced along the way.

In this episode you will learn:

  • What is product inclusion?
  • Best practices to overcome product inclusion challenges
  • The benefits and challenges of handling inclusion on a global scale
  • How Reena forged her role as the head of product and business inclusion
  • Product Inclusion success stories and how the team develops these products
  • How machine learning in helping Product Inclusion
  • How the product development process prioritizes diversity at each level
  • Why inclusivity is valuable
  • Free tools Google offers to help product inclusion outside of their organization

Links and people mentioned

Why FinTech is failing the poor with Wendy De La Rosa

How can FinTech leverage behavioral economics to help people become more financially secure? Sheana Ahlqvist talks to Wendy De La Rosa, co-founder of Common Cents Lab, a research lab that launches and tests products to help low-to-moderate-income Americans.

IN THIS EPISODE YOU’LL HEAR:

  • What kinds of Fintech products and apps effectively help people budget and save.
  • How certain Fintech apps could be hurting more than helping those below the poverty line.
  • Why lots of common features are ineffective and undermine our interest in savings.
  • Tricks from behavioural economics that anyone can use to get their spending habits in order.
  • How the needs of those in poverty are drastically different and what product managers can do to fit their unique needs.
  • Specific ways to remove friction around SNAP benefits, tax refunds and loan repayments to help people in poverty get ahead.
  • Frequency Budgets vs. Financial Budgets
  • What dark patterns are and how they apply to Fintech products.
  • How “round-ups” can help people save money in the long term.
  • How temptation plays a major role in how people deal with their money.

Sheana and Wendy also talk about Wendy’s course: Designing AI to Cultivate Human Well Being.

LINKS:

OTHERS MENTIONED:

  • Tech Crunch
  • Forbes
  • 30 Under 30 Forbes
  • PBS News
  • MetLife Foundation
  • Uber
  • Lyft
  • SNAP Benefits
  • Ford
  • Amanda McLaughlin
  • Jennifer Aaker
  • Fei Fei Li
  • LinkedIn
  • Facebook
  • Stanford University