How McDonald’s empowered black America (but it’s complicated) with Dr. Marcia Chatelain

“It’s a lot easier to give someone the opportunity to run a business… than to say we’re going to invest in this idea of justice.” – Dr. Marcia Chatelain, Author of Franchise: The Golden Arches In Black America

Overview:

In the season 3 premiere of Innovation for All, Dr. Marcia Chatelain, author of Franchise: The Golden Arches In Black America and professor of History and African American Studies at Georgetown University, explains the complex history of McDonald’s in black America. She explains how the civil rights movement impacted black business ownership and how franchises, like McDonald’s, can be both an economic win and financially limiting for low-income communities.

In this episode you will learn:

  • How the civil rights movement impacted the growth of McDonald’s in black America
  • How McDonald’s utilized black-centered marketing strategies to fuel advertisements
  • The pros and cons to working in a franchise
  • How the fast food industry was seen as a win for low-income communities initially
  • How black-run McDonald’s franchises pooled resources to benefit the community
  • The differences of how white and black America viewed McDonald’s and its impact on advertising
  • How racist systems use black entrepreneurship as a way to avoid addressing racism
  • COVID-19: Challenges to the food justice movement and what environmental racism is
  • What are the limits of the private sector in COVID-19?
  • Experience and complexities of black franchise owners
  • How to reframe historical storytelling to highlight the community rather than the business

Links and mentions:

Connect with Marcia:

The dangers of period-tracking apps with Dr. Maggie Delano

“The important thing for designing inclusively is thinking ahead of time and . . . making sure that you have many options. Because no matter how great you intend to design something, it won’t necessarily work for everyone, but by having more options you increase the inclusivity for everybody.” -Maggie Delano, Swarthmore Assistant Professor

Overview:

In the season finale of Innovation for All, Maggie Delano, Assistant Professor of Engineering at Swarthmore College, breaks down how period-tracking apps exclude people who are not straight, cis-gendered women without medical conditions. She explains how user design could be more inclusive and introduces us to the benefits of Quantified Self.

In this episode, you will learn:

  • The issues surrounding period-tracking apps
  • What the Quantified Self community consists of
  • How period-tracking apps can be more inclusive of people with medical conditions
  • How user research can think about cases that fall outside of the set target audience
  • Ways to increase inclusivity in the on-boarding process of app design
  • Concerns of data privacy in period-tracking apps
  • How self-tracking can be beneficial
  • Ways that self-tracking is happening organically
  • Ideas on tracking “subjective” experiences such as emotion and mood
  • How to leverage user research to avoid stereotypes and generalizations
  • Examples of queer-inclusive business ideas

Links and mentions:

Connect with Maggie:

How to battle racism with Janet Stovall

“It is not about individual bigotry. It’s about systemic racism. Racism is not just bigotry, and it’s not just prejudice. It’s prejudice plus power, so we must disrupt the power structures. It’s not the individual . . . it’s the institutions that our country was built on that.” – Janet Stovall

Overview:

In this episode of Innovation for All, Janet Stovall tells us about her history fighting for inclusion since she was a student at Davidson College through present day, where she is the current speech writer for the CEO of UPS. She discusses the complexities of being a woman of color in the workforce and how to address institutionalized racism.

In this episode you will learn:

  • The history of Project 87 at Davidson College
  • How measurable, quantifiable movements are successful
  • What it’s like to be a “stand-in director of diversity”
  • Experiences of being an Executive Speech Writer for UPS’s CEO
  • How Janet left corporate America to start her own business
  • The business case for diversity
  • Challenges of corporate America
  • Pros and cons of being self employed
  • Overcoming discrimination against women of color in the workforce
  • How not all forms of diversity are equal

Links and mentions:

Connect with Janet:

What should change in 2020? My favorite guests return.

In this special episode, our favorite experts on AI, product designers and more return to the podcast to answer two key questions: What’s the biggest news in your field in 2019, since we recorded the podcast? What’s something that’s been missing from the conversation that you’d like to see gain more interest in 2020?

You don’t want to miss this one. You’ll hear from:

What would ethical data practices look like? Featuring Amanda McGlothlin

“Tech should be built for good” says Amanda McGlothlin, co-founder and Chief Design Officer at HQ Network, a Los Angeles space start-up providing digital security products and services for individuals and businesses. As a leader in tech, Amanda believes that privacy is a fundamental human right. Hear her tactical, realistic approach to product design that truly protects the user’s privacy.


IN THIS EPISODE YOU’LL LEARN:

  • How VPNs secure your information and prevent unwanted information getting to your devices.
  • How ads and third party tracker are not only annoying, but cost us money and make our technology less valuable.
  • The future of an ad-free user experience.
  • The use of ad-blockers and whether they are as effective as we think.
  • The new privacy laws that protect consumers from data breaches.
  • How companies can exercise more responsibility around their data practices to both protect the user and create success for their business.
  • What product managers and coders can do to support these companies who are willing to change their data practices for good.
  • What dark patterns are and how they apply to data and tracking.
  • Why it’s possible to collect data in moderation and still experience the benefits of analytics.
  • HQ Network’s view of data collecting and their ethical approach to their data practices.
  • A recent Facebook scandal and how it relates to user research.
  • How consumers can protect their data and exercise safety while online.
  • Facebook, as an example of a company that uses less than perfect data practices.

LINKS:

OTHERS MENTIONED:

  • VPN
  • GDPR
  • Facebook
  • iTunes
  • Apple
  • Sally Hubbard
  • Google Analytics
  • Cookies
  • Javascript
  • Stripe
  • App Store
  • Google
  • Enterprise Certificate
  • Instagram
  • WhatsApp
  • Troy Hunt
  • Katharine Hargreaves
  • ARKO
  • Stuart Turner

If you enjoy this episode, you might enjoy my conversation with Sally Hubbard: Google and Facebook are Monopolies: Does it matter?