Making Products Inclusive, the Google Way featuring Reena Jana


“There is mounting evidence that when you accelerate inclusion you accelerate growth and market opportunity.” — Reena Jana, Google’s Head of Product and Business Inclusion

How does Google make successful products when their users are infinitely diverse? Head of Product and Business Inclusion at Google, Reena Jana, shares in this episode the ways that this tech giant takes an inclusive approach to serve its users and be sensitive to different cultural norms. Reena shares how some of Google’s best products were modified and improved through inclusive design and research practices. She describes the innovative AI technology that Google is using to help with product inclusion and make the products better for everyone who uses them. She also shares with Sheana some of the challenges they’ve faced along the way.

In this episode you will learn:

  • What is product inclusion?
  • Best practices to overcome product inclusion challenges
  • The benefits and challenges of handling inclusion on a global scale
  • How Reena forged her role as the head of product and business inclusion
  • Product Inclusion success stories and how the team develops these products
  • How machine learning in helping Product Inclusion
  • How the product development process prioritizes diversity at each level
  • Why inclusivity is valuable
  • Free tools Google offers to help product inclusion outside of their organization

Links and people mentioned

From Homeless to Fashion Tech Entrepreneur: Cassie Betts

Cassie Betts is the founder of District2.Co, a technology company that connects brands/designers with factories to streamline the manufacturing process, and Made In South LA (MISLA), a DevShop Academy. In this episode of the Innovation For All Podcast, learn how Cassie went from being homeless to being called “The Woman Turning South LA into Startup Land” by Forbes.

You’ll learn:

  • How Cassie Betts started her entrepreneurship and coding interests in her youth.
  • Battling Sexism and Racism in the technology industry.
  • Leveraging past experiences and using them for success.
  • What District2 is and its mission.
  • The current state of the fashion industry with regards to innovative technology.
  • How the District2 platform has streamlined the fashion industry process.
  • Challenges faced by the fashion industry with manufacturers.
  • What is Made in South LA (MISLA).
  • How MISLA is trying to change the current economic situation by offering training to high paying tech jobs.
  • Problems of underrepresented minorities in the technology industry and possible solutions.
  • Training approach to help the ill effects of gentrification in communities.

Mentioned:

Connect with Cassie and MISLA: